About us

Lu Vason, president and producer of the Bill Pickett Invitational Rodeo (BPIR), long-ago challenged the false perception of the absence of Blacks in the development of the West, while molding his touring rodeo into an unquestionable success. A former entertainment producer, media impresario and marketing consultant, Vason founded the BPIR in 1984.

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General info and tags lines here.

Our Team

Lu Vason
Producer
Valeria Vason
Executive Director
Margo Wade-LaDrew
National Coordinator
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Services

Paper Cutting
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Goat Tracking

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Geo Locating
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Bird Watching

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Projects

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AnimUp Letterpress Business Cards
Graphic Design / Branding
Axel Branding
Graphic Design / Branding
Coco Ville Package Design
Package Design / Branding
Sweet Candy Packaging
Graphic Design / Branding
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Our Numbers

Rodeos
Concerts
Special Events

More about the Rodeo

To  the delight  of thrilled  audiences  and  rodeo  fans,  some of the nation’s  most  skilled  and entertaining
Black cowboys and cowgirls will ride into the San Francisco Bay Area to compete in  the  nation’s  only touring 
Black  rodeo  competition—the  thrilling  Bill  Pickett  Invitational Rodeo (BPIR). Celebrating its 28th year, BPIR will proudly showcase its
athletes performing and competing at Hayward, California’s Rowell Ranch Rodeo Arena.   At 2:30 p.m. each day, dust will fly as spectators
cheer for their favorite competitors during thrilling Calf Ropin’, exhilarating Bareback Ridin’, Bull Doggin,
Ladies Barrel Racin’, Junior Barrel Racin’, Ladies Steer Undercoatin’, and gripping Bull Ridin.’

Riders choke dust in every toured city as fans and novice spectators throughout the country cheer for
hard riding competitors as they battle to be named the best after a season of competition that begins in January with the
MLK Rodeo of Champions, and concluding with the Grand Finals in September in Washington DC‘s Prince George’s Showplace Arena.

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  • Glory Foods is proud sponsor....

    - Glory Foods
  • Safeway is proud sponsor....

    - Safeway
  • Upscale is proud sponsor....

    - Upscale Magazine
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